Sky Health Academy - By, Yasser ElDershaby. MD

The pharmaceutical industry has witnessed a significant transformation in how it engages with its stakeholders over the past decade. What was once a predominantly sales-driven approach has evolved into a multifaceted strategy involving marketing, medical affairs, and more. In this article, we dive into how stakeholder engagement looked a decade ago, how it stands today, and what the future holds for this critical aspect of the pharmaceutical sector. 10 Years Ago: Sales-Centric Engagement A decade ago, the pharmaceutical industry primarily relied on sales-centric stakeholder engagement. The focus was on promoting products and increasing market share. The salesforce played a central role in building relationships with healthcare professionals (HCPs), pitching medications, and addressing their immediate needs. Today: A Multifaceted Approach The landscape of stakeholder engagement has evolved significantly. Today, it's not just about selling; it's about creating value, buildi...

In today's fast-paced business landscape, the importance of hiring the right talent cannot be overstated. Your organization's success relies on the quality of the team you build, making the role of a people manager in the hiring process absolutely crucial. But, what often gets overlooked is the need for comprehensive training for the new hiring managers before they step into the interview room. Why is this training so vital, you might ask? Let's discuss the significant reasons that go beyond simply avoiding a bad hire. 1. Mitigating Legal and Ethical Risks: One of the most compelling reasons for people managers to receive thorough training before interviewing candidates is the legal and ethical minefield that surrounds the hiring process. The questions asked, the decisions made, and the behaviors exhibited during interviews can expose both the manager and the organization to substantial legal liabilities. Discriminatory questions or actions, for example, can lead to lawsuit...

Many people get mixed up when it comes to understanding the difference between strategic thinking and planning. This confusion can make them avoid both of these important concepts. In this discussion, we'll take a closer look at these ideas to make them clearer. We'll also see why they're essential for achieving success in various areas of life, like work and personal goals. In the world of business and leadership, the terms "strategic thinking" and "strategic planning" are often used interchangeably, leading to confusion about their distinct roles and contributions. While both are vital components of effective strategy development, they serve different purposes and require different skill sets. In this blog, we will explore the key differences between strategic thinking and strategic planning and how they complement each other to drive organizational success. Strategic Thinking: The Visionary Process Strategic thinking is the visionary, big-picture asp...